ECONOMY & MARKETING

Managers: Camillo Gardini

The quick development of agricultural and agroindustrial products, as well as the growing complexity of the spheres where the enterprise acts, ask for a continuous and quick analysis of the farm/company’s performance, in order to update the marketing and selling strategies.
In effect, the capability to react quickly and efficaciously to the trends of the economic and social spheres with which farms and companies interact every day represents a critical success factor that allows them to seize all the opportunities offered by the market. The Economy and Marketing Department of the company Agri 2000 offers qualified consultancy that supports strategic decisions, aimed at seizing all the market opportunities and minimising the risks associated.
Again with the aim to supply a support to strategic decisions, the Department proposes itself as a reliable partner also for public Institutions and for all the subjects that should plan interventions for the rural development and the utilisation of agricultural and agroindustrial products.

SERVICES

Market survey

• Sector studies and reports in Italy and abroad
• Agricultural producer/Trade operator/Consumer’s sample survey

Agribusiness, Agricultural and food market and Protection Union marketing planning

• Strategic and operating marketing for agricultural and food PMI
• Product marketing for Protection Unions
• Study and planning of innovative business solutions for the agribusiness and food wholesale market development

Organizational Consulting

• Productive and managerial process reorganization for agricultural and food PMI
• Company reorganizations through combination and takeover processes
• Support for the creation of “united Agribusinesses” through company combination processes or entrepreneurial cooperation
• Tutoring activities (business planning, marketing service, organization service, management service) for new agribusiness and food entrepreneurial undertakings

Agricultural and food production improvement

• Production improvement and protection through DOP-IGP (REG.CE N. 2081/92) distinguishing marks
• Production improvement and protection through
  collective geographic marks
• Event management and realization for the agricultural and food product promotion (trade fair attendance, press conference, conventions, etc.)

Rural development services

• Analysis of the agricultural system belonging to the considered area (region, province)
• Territorial-marketing definition and realization plans for
  competitive development of rural areas
• Designing and management of area marketing web sites: www.terredibologna.it
• Studies and plans for quality rural and agricultural and food districts competitive growth (ART.13 D.L.GSN.228/01 - Agricultural sector modernization law)
• Agribusiness multifunctionality: linked activities, agro-energy